New Name. Same Jonathon. Now AI-Powered.

KEH Consultants
is now SecondAppraisal

Jonathon A. Thomas forms every opinion of value on every SecondAppraisal consultation, now backed by AI-assisted research across thousands of comparable listings.

Same Jonathon • Now with AI-powered research

What's Changed (and What Hasn't)

We rebranded from KEH Consultants LLC to SecondAppraisal Inc to reflect the technology-driven service we've built. Here's what that means for you.

What Hasn't Changed

  • Jonathon A. Thomas forms every opinion of value on every SecondAppraisal consultation. Our staff and contracted team collect documents and vehicle listings under his direction.
  • Hands-on, expert service
  • We still serve as your appraiser under your policy's appraisal clause

What's New

  • AI-assisted analysis of the insurer's valuation report
  • Automated comparable vehicle research across thousands of listings
  • Technology handles the routine research, so Jonathon can focus on the opinion of value
  • Real-time consultation tracking dashboard for full transparency
  • An appraisal backed by data-driven evidence
  • One flat price: Appointed Appraiser Service, $495, including the Appraisal Research
  • Our guarantee: At least $1,000 more, or your fee is waived. This applies once we accept your consultation and serve as your appraiser. The starting point is your insurer's offer on the day we accept. If the appraisal award, or a higher offer your insurer makes instead, is less than $1,000 above it, we waive our $495 Appointed Appraiser Service fee. If an umpire is needed, the umpire's fee is separate.
Technology + Expertise

The human touch, supercharged by AI

We've invested in artificial intelligence and automation to support the personal service, not to replace it. Our AI researches thousands of comparable vehicles and analyzes market data for an evidence-backed valuation report.

The result: a documented valuation, with the comparable vehicles behind it.

Real client outcome · Utah

Insurance Offer

$7,900

Final settlement

$12,900

Increase over the offer

+$5,000

Figures rounded to the nearest $100

That's this customer's result, before our fee. Our typical customer's increase over the insurer's first offer was $3,260; our average was $3,648.

From customers across our services whose consultations finished with a settlement on file, before our fee. Past results, not a promise or prediction.

How It Works

The same appraisal process, now with AI-assisted research.

01

Start Your Consultation

Enter your vehicle details and upload your insurance offer. It takes just 5 minutes.

02

AI + Expert Research

Our AI researches thousands of comparable vehicles under the direction of our appraiser, Jonathon A. Thomas, who forms the opinion of value.

03

We Serve as Your Appraiser

With data-driven evidence, we determine the amount of loss with your insurance company's appraiser.

04

The Appraisal Award

The award sets your vehicle's value. Our guarantee: At least $1,000 more, or your fee is waived. This applies once we accept your consultation and serve as your appraiser. The starting point is your insurer's offer on the day we accept. If the appraisal award, or a higher offer your insurer makes instead, is less than $1,000 above it, we waive our $495 Appointed Appraiser Service fee. If an umpire is needed, the umpire's fee is separate.

Simple, transparent pricing

Start with a free consultation. If we accept your consultation, the Appointed Appraiser Service is one flat price.

Our results: $3,648 more than the insurer's first offer, on average, before our fee. From customers across our services whose consultations finished with a settlement on file; past results, not a promise or prediction, and not an average across all total losses.

Free Appraisal Consultation

Free

We start the appraisal analysis and walk you through what we find, free.

  • Your vehicle's value range against the insurer's offer
  • No commitments, no card required
  • A straight recommendation: we tell you whether we can help
  • The first step of the Appointed Appraiser Service

Appointed Appraiser Service

$495

The full appraisal, from the research to the award letter. It includes the Appraisal Research.

  • The Appraisal Research is an independent, documented opinion of your vehicle's market value, with every comparable shown, built from your VIN, mileage, equipment and documents, and your photos when you have them.
  • You appoint us as your appraiser under the appraisal clause of your policy, if it has one, by sending an authorization email to your insurer yourself. Replies from your insurer still come to you.
  • We ask your insurer for its appraiser's name and contact details, and to keep copying you. Then we work with that appraiser to determine the amount of loss, including the appraisal conference.
  • If the two appraisers can't agree, an umpire decides. The umpire's fee is separate.
  • We produce the appraisal award letter.

At least $1,000 more, or your fee is waived.

This applies once we accept your consultation and serve as your appraiser. The starting point is your insurer's offer on the day we accept. If the appraisal award, or a higher offer your insurer makes instead, is less than $1,000 above it, we waive our $495 Appointed Appraiser Service fee. If an umpire is needed, the umpire's fee is separate.

Appraisal Research

$199

We offer it on its own in your consultation, when a research report is what you need.

  • A written research report only: an independent, documented opinion of your vehicle's market value, with every comparable shown.
  • Standard 24-hour turnaround on the report, from when you submit your insurer's report and vehicle details.
  • It doesn't appoint us as your appraiser, and the $1,000 guarantee doesn't apply to it.
  • Your card is authorized when you order and charged when we deliver the report.
  • If you later choose the Appointed Appraiser Service, the $199 counts in full toward the $495.

No upfront payment. Your appraisal consultation is free, and we pre-authorize your card only after we accept your consultation.

Ready to get what your vehicle is worth?

Same Jonathon. Now with the technology to back it up.